Apply as a client

Igniting Junior Cricket Passion through Parental Engagement

Danish Cricket-Federation

Book a call
  • Four Clubs Band Together to Transform Danish Cricket Scene

Igniting Junior Cricket Passion through Parental Engagement

The Danish Cricket Federation (DCF) is the governing body for cricket in Denmark, overseeing the development and promotion of the sport across the country. In the spring of 2023, four clubs in the Copenhagen area formed an alliance with the aim of pooling their resources and recruiting together. These clubs include AB, Glostrup, KB, and Svanholm. The purpose of the project is to support and inspire each other in the individual club's efforts to attract more members.

Weeks
0
Views
+ 0
Leads
+ 0

DCF approached RAISE Agency with a specific challenge: to drive attendance to their open house events aimed at recruiting young cricket enthusiasts between the ages of 7 and 12. However, targeting this age group directly through conventional digital channels such as Facebook and Instagram was not feasible due to platform policies restricting ad targeting below the age of 18.

Strategy: Understanding the limitations posed by social media platforms, RAISE Agency devised a creative strategy to overcome this hurdle. Recognizing that parents play a pivotal role in influencing their children's extracurricular activities, RAISE Agency proposed targeting parents within the desired age group, leveraging their interest in providing enriching experiences for their children.

Execution: RAISE Agency collaborated closely with each of the four clubs to tailor messaging and promotional materials for the open house events. Utilizing a mix of targeted digital advertising and community outreach efforts, RAISE Agency aimed to capture the attention of parents and encourage them to register their children for the events.

Glostrup Cricket Klub

Glostrup Cricket Club

Results: The collaboration between RAISE Agency and Glostrup Cricket Klub yielded promising results, with 58 leads generated for the open house event and 59 event responses. 

Svanholm Cricket Club

Results: The collaboration between RAISE Agency and Svanholm Cricket Klub yielded promising results, with 15 leads generated for the open house event and 69 event responses. 

Kjøbenhavns Boldklub

Results: The collaboration between RAISE Agency and KB Cricket yielded promising results, with 55 leads generated for the open house event. 

Glostrup Cricket Klub

Akademisk Boldklub

Results: The collaboration between RAISE Agency and Akademisk Boldklub yielded promising results, with 41 leads generated for the open house event. 

Danish Cricket Federation

Results: Through strategic collaboration, RAISE Agency partnered with the Dansk Cricket-Federation to promote cricket as a sport and support the clubs, resulting in reaching an audience of 140,946 individuals.

Among other things, the digital strategy included the following solutions:

  • Facebook Ads
  • Instagram Ads

NON-BINDING 30-MINUTE, FREE AUDIT OF YOUR BUSINESS

Are you ready to RAISE your business?

We're not a good match

Signs that our approaches and focus do not match yours

  • Wants the cheapest prices or package solutions
  • Wants a supplier rather than a business partner
  • Does not want a fixed continuous collaboration
  • Does not invest in their brand
  • Does not see the importance in thoroughness and details
  • An unrealistic budget for your objectives

Match

Typical signs that our approaches and focus match yours

  • Wants a long-term and close cooperation
  • Wants a thorough setup for your digital marketing channels
  • Wants to dominate a niche with digital marketing
  • Wants to work with the best specialists in the industry
  • Is ambitious and invests in your brand
  • Is typically an E-commerce, B2C company or retailer

Established in 2019, with a track record of success and a team of experienced professionals, we are your trusted partner in driving growth for your business.

Contact Us

Site Links

About us

RAISE is a full-service marketing agency serving clients in Denmark and worldwide since 2019. At RAISE, we pursue our client’s success and partner with ambitious companies.

Ⓒ 2024 - All Rights Are Reserved